What’s In This Episode:

You've met someone to collaborate with. How do you decide if you want to work with them? Jill looks for people who are direct and efficient. Brad looks for punctuality and reliability.

"Your mind-shift into 'I'm helping you; I'm not taking advantage of you,' is very genuine. " - Jill

Writer, interviewer, and documentarian Nora Kerr calls in to ask how she can reach more people and generate sales leads with limited time and resources? Jill and Brad think partnerships - and not more referrals - may just be her answer.

"We have to realize that people are very superficial." - Brad

So how do you build up trust in business? In person, eye contact is exceedingly important. On the phone, Brad is totally present and Jill paces to keep up her energy. They also talk about the vibes they get from someone based on how dressed up or down they are.

How do you build trust with prospects?

Guest:

• Nora Kerr is the founder of Memoir for Me. After graduating years ago with a creative writing degree (and writing her thesis on her family's gift of the gab!) and spending many hours in a darkroom, Nora started out in publishing and then worked for many years in IT. But in 2015, after a deeply personal experience preserving the story of her own father, she launched this business and returned to doing what she loves best: listening and documenting. She brings that same passion she had for her dad's project to every family and every story. Find her on Facebook and Instagram.