A Brighter Web | Grow your business with digital marketing

How Do I Identify My Business’ Audience?

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Why is it important to know your audience?
  • Why waste time communicating with someone else?
  • Talk to people who you’re relevant to
  • Every business exists to serve people; even if you’re B2B
    • What are mistakes businesses make with their audience?
    • Thinking everyone is their audience; the more focused, the better
  • Not fully understanding their audience; don’t make dumb assumptions
  • Not staying focused on the audience; it’s not about you, it’s about them
    • How can we figure out who our audience is?
    • Think about the people you serve? Who are your best customers?
  • Figure out what they have in common; usually it’s the problem you help them solve
  • Talk to some of them; learn about their motivations and preferences
  • Look at your website users, social media followers, email subscribers
  • List the demographic data; gender, age, location, income, occupation, family, etc.
    • What are the practical ways of staying focused on your audience?
    • Creating audience personas is a helpful shortcut to processing this mass of information
  • It focuses your attention on a specific character, rather than on statistics
  • It’s OK to have a few different personas based on different audience segments
  • Print these out and keep them visible as a reminder for who you’re reaching
  • Think about the persona every time you write an email, social post, or blog
  • But don’t overly generalize; keep meeting with people to keep it human
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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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