There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working?

There are 3 key metrics to help us monitor the performance of our ads:

1. Hook Rate
2. Hold Rate
3. Half Time Rate

This week’s episode of Online Confidential I break down these metrics, and why they matter.