Online Confidential with Jody Milward

🔎 This week’s Online Confidential Show: talking secret ad manager business

#145 Are Webinars Dead?

This week I have a special episode for you. I invited Natalie Alaimo to be a guest to share her insights to “What’s working now” with evergreen Webinars.  Natalie is spending multiple 6 figures on Webinar Campaigns with her clients and we talked about a shift in audience behaviour post covid, settings that you must have on your webinar and what benchmarks to consider so that you can resuscitate your webinars and bring them back to life!

Here are the key timestamps on important topics discussed:

[00:05:30] Shifts in Webinar Effectiveness Post-COVID

• Discussion on changes in audience behavior post-COVID, including the demand for more concise and value-driven webinars, and how marketers should adapt webinar structures to meet these new expectations.

[00:12:30] Challenges and Strategies for Webinar Funnels

• Insight into the complexities of webinar funnels, the importance of having all components in place, and strategies for ad managers to improve webinar performance, including tips on testing and optimization.

[00:32:00] On-Demand vs. Scheduled Webinars

• Comparison of on-demand webinars versus scheduled webinars, including audience preferences, engagement strategies, and the pros and cons of each approach.

[00:39:53] Effective Cost Per Lead and Audience Segmentation

• Discussion on current benchmarks for cost per lead, the impact of ad budget on data gathering, and strategies for audience segmentation and retargeting to improve webinar funnel performance.

[00:43:45] Optimization for Purchases vs. Leads

• Insight into how optimizing for purchases rather than leads can impact the cost per lead and overall effectiveness of a webinar funnel, and when to use each strategy.

Best way to contact Natalie is by visiting her website here 👉 nataliealaimo.com

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Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide

If you haven’t already be sure to “Follow” so that you don’t miss an episode when it comes out.  Also, if you like what you hear, I would so appreciate you leaving a review!

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This week’s Online Confidential Show: talking secret ad manager business

#144 “Are There Really Premium Paying Clients”

I saw a post on Instagram recently that blew my mind!  The lady was giving a tour of the premium RV lot they had just purchased, complete with a bungalow, private hot-tub and private lake views.  Many of the commenters had no idea something like this existed. The private investigator in me had to do some digging to see what a set up like this was worth - and my jaw dropped! However, it was a reminder to me that there is ALWAYS a market for premium services.  So that is what this week's episode of Online Confidential digs into and is a reminder that our own money stories can be the limiting factor to what we may charge.

Here are the important topics:

[00:06:00] Understanding the 10% Market for Premium Services

• Emphasis on the 10% of clients who are willing to pay for premium services, drawing a parallel with first-class air travel. Encouragement for ad managers to recognize the existence of high-paying clients and adjust their pricing accordingly.

[00:08:00] Breaking Limiting Beliefs about Pricing

• Jody addresses common limiting beliefs that prevent ad managers from charging higher rates. She encourages listeners to increase their rates and seek out premium clients, providing examples of businesses willing to pay more for quality ad management services.

[00:09:00] Finding and Connecting with Premium Clients

• Strategies for finding and connecting with premium clients, including online engagement and personal interactions. Encouragement to step out of comfort zones and network to attract higher-paying clients.

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Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide

If you haven’t already be sure to “Follow” so that you don’t miss an episode when it comes out.  Also, if you like what you hear, I would so appreciate you leaving a review!

Say hi on social:

-- Instagram: instagram.com/jodymilward

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🔎 This week’s Online Confidential Show: talking secret ad manager business

Ok… I’m going there!  Performance Based pricing. Back in 2017 as I transitioned from a freelancer to wanting to grow an agency, I learnt (along with hundreds of other ad managers) the lead gen strategy to run ads “We don’t get paid unless you get results”.  I still see these ads in my newsfeed today and have ad managers in my communities who have also tried this method. Performance based pricing models can work. I’ve had clients pay $10k/m+ thanks to this pricing model.

But what is the typical experience for many ad managers using this marketing method? Tune into this week’s episode to find out.

• [00:00:00] Performance-Based Ads Overview: Introduction to the concept of "no pay unless you get results" in ad management and its origins in training programs.
• [00:02:00] The Realities of Performance-Based Ads: Discussion on the challenges and realities of using performance-based ads, including the types of clients attracted and the practical outcomes.
• [00:03:00] When Performance-Based Ads Work Well: Examples of successful scenarios where performance-based ads have proven lucrative and the ideal conditions needed for this model to be effective.
• [00:06:00] Pitfalls of Performance-Based Advertising: Insights into the common pitfalls and struggles ad managers face when dealing with performance-based contracts, including client quality and operational challenges.
• [00:08:00] Strategic Considerations for Performance-Based Ads: Strategic advice on managing performance-based advertising, including setting clear criteria for client qualification and the importance of having established business metrics.

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👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide

🔔 Subscribe for more digital marketing tips and strategies: https://www.youtube.com/c/JodyMilward2021

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-- Instagram: instagram.com/jodymilward

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-- Facebook: facebook.com/jodymilward.com

🔎 This week’s Online Confidential Show: talking secret ad manager business

Brand awareness is an essential piece of marketing for any business.  Flyers, Newspapers, Magazines, Billboards, TV, Radio - businesses spend hundreds of thousands on these marketing strategies.  Yet for just $10 a day they can have a strategic marketing campaign on Facebook which gets them in front of thousands of their ideal customers and clients everyday. Videos are a KEY part of this strategy. But what metric should you be focusing on to ensure you are building a quality audience that you can then nurture and move along the customer journey with retargeting campaigns? That is what we dive into, in this week's episode of Online Confidential.

Important topics from this episode are:

1. Importance of SLOs for Ad Managers

   • [00:02:21] - [00:03:08]

   • Explanation of why SLOs are vital for ad managers and an introduction to the Invisible Ad Funnel Playbook for creating effective SLOs.

2. Client Attraction Code Strategy

   • [00:03:08] - [00:05:00]

   • Introduction to the Client Attraction Code strategy, its components, and its success in attracting high-value clients.

3. Building a Quality Audience

   • [00:07:33] - [00:10:45]

   • Discussion on the importance of building a quality audience, metrics to measure audience engagement, and the significance of the halftime watch rate.

4. Retargeting and Brand Awareness

   • [00:11:15] - [00:13:14]

   • Strategies for retargeting a high-quality audience, maintaining brand awareness, and nurturing potential clients over time.

Important Links:

CAC 3.0 - jodymilward.com/cac

👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide  

🔔 Subscribe for more digital marketing tips and strategies:

   / jodymilward2021  

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-- Instagram: instagram.com/jodymilward

-- Facebook: facebook.com/jodymilwardadcoach

-- Facebook: facebook.com/jodymilward.com

#141 Should you offer your services for free?

In this episode of Online Confidential, we're diving deep into the question: Should you offer your ad management services for free?

One of the strongest drivers of human nature is to return a favour and I’ll share with you how offering your ad expertise for free (sometimes!) can actually help to drive business growth through persuasive goodwill.

Learn from real-life examples, including my experience on James Bond Island in Thailand, where a small gesture led to an unexpected purchase, and another ad manager's journey where offering his services for free was “the best thing” he ever did for his business which he grew into a boutique agency that he successfully exited from.

I'll also share insights on how to create goodwill with high-profile connections and guide you through the criteria for when and how to offer your services for free to ensure quality leads and mutually beneficial relationships. Plus, learn 3 things you must do, if you decide to offer a free service.

Whether you're an established ad manager or just starting, this episode will help you navigate the nuances of offering your expertise without undervaluing your work.

Some of the topics in this episode: 

1. Andrew Hubbard's Case Study

• [00:02:59] - [00:04:10]
• Example of Andrew Hubbard offering his ad management services for free to create a successful case study that boosted his business.

1. Setting Expectations and Client Qualifications

• [00:04:10] - [00:06:37]
• Importance of setting proper expectations with clients, especially when offering services for free, and ensuring clients have a proven offer.

1. Codie Sanchez's Example

• [00:09:14] - [00:10:48]
• Codie Sanchez's experience of offering free advice to a presidential contender to build goodwill and future opportunities.

#140 Chat Funnels and Chat Ads

Ready to supercharge your social media game?  This week's episode of Online Confidential is all about the magic of chat funnels and chat ads. Chat funnels are changing the way we engage with our audience on social media. Turning a simple comment on your posts into a direct conversation in the DMs. It's not just a trend; it's a powerful tool to boost your engagement, get more leads and sales. DM open rates are the envy of your email marketing, making them a goldmine for connecting with your audience and open the door for a 2 way conversation with your new lead. But we’re not stopping there. Chat ads take this to the next level. By spending just $1 a day, you can amplify your reach and get in front of more eyes. The key is optimizing your campaigns—whether you're focusing on engagement through keyword comments or driving direct messages, these strategies help you to amplify the effects of your Chat Funnels.Why are these strategies game-changers? They keep your audience engaged where they already love to hang out—on social platforms! 

Some of the topics in this episode

[02:10] Human Interaction in Chat Funnels: The value of human follow-up in chat funnels for increasing sales and pre-qualifying leads, improving the effectiveness of discovery calls. [04:29] Keyword Comment Chat Funnel: Explanation of the keyword comment feature, its popularity, and how it boosts engagement on posts, leading to automated follow-up messages. [06:36] Amplifying Chat Funnels with Ads: Using chat ads to amplify results, optimizing engagement campaigns for posts and messaging apps, and setting up workflows in ManyChat. Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide Watch my free class https://socialcharlie.com/thepathway Want to learn how the Successful Ad Manager can help you start or scale your ad management business?  Learn more at https://socialcharlie.com/sam Subscribe for more digital marketing tips and strategies: / jodymilward2021  Say hi on social: -- Instagram: instagram.com/jodymilward -- Facebook: facebook.com/jodymilwardadcoach 

#139 Should Ad Managers invest in their own ads?

Ah…ever the controversial question! All businesses need to be visible to their market and if your market is on Facebook or Instagram (like the 2 billion people who use Facebook everyday), then you should be running your own ads.

As well as targeting specific interests to get in front of your ideal clients, you can ‘cherry pick’ those businesses that you would like to work with and ensure that you are getting in front of them day after day, so that they cannot miss you in their newsfeed, and show them what kind of algorithm hacking magic you can do, with Facebook Ads.

And some real talk… if you can’t invest $10 a day into marketing your own business, you don’t have a business, you have a hobby.

Run over and listen to this episode and discover how you can get the specific businesses you want to work with into retargeting audience so that you can nurture them and move them along your customer journey.

Some of the topics in this episode

[00:00:23] Opinions on using Facebook ads for ad management businesses.

[00:05:27] Strategy for using social media and targeted ads to increase business visibility.

[00:07:39] The benefits of demonstrating expertise through active Facebook ad campaigns.

Ready to learn more about getting started as an Ad Manager?

Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide

  Watch my free class https://socialcharlie.com/thepathway

Want to learn how the Successful Ad Manager can help you start or scale your ad management business?  Learn more at https://socialcharlie.com/sam

Subscribe for more digital marketing tips and strategies:

/ jodymilward2021

Say hi on social:

-- Instagram: instagram.com/jodymilward

-- Facebook: facebook.com/jodymilwardadcoach

If you’re a Meta Ad Manager and you have ever wondered “Where can I get clients?” you’re not the only one to have asked this question.  There are millions of businesses in every country.  Drive 2 hours from your own home and you’ll probably pass hundreds even thousands of them.  There is no shortage of clients. But how do you get on their radar when it comes to getting hired to run their Facebook ads.

In this episode of Online Confidential where I take you behind the scenes to talk about Secret Ad Manager Business,  we’ll explore ways you can get in front of a warmed-up crowd of ready-to-market businesses who would love to learn more about Facebook Ads and how you can help to incorporate them into their business.

Some of the topics in this episode

[00:02:30] How ad managers can tap into ready-made audiences, such as local business groups, chambers of commerce, associations, and Facebook groups without sleazy sales pitches

[00:08:20] How to leverage Podcasts to reach new audiences and how ad managers can stand out when pitching to podcast hosts

[00:11:20] How Upwork can be used for ad managers to find clients. 

Ready to learn more about getting started as an Ad Manager? 

👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide  

👟  Watch my free class https://socialcharlie.com/thepathway

💰 Want to learn how the Successful Ad Manager can help you start or scale your ad management business?  Learn more at https://socialcharlie.com/sam

🔔 Subscribe for more digital marketing tips and strategies:

   / jodymilward2021  

👋 Say hi on social:

-- Instagram: instagram.com/jodymilward

-- Facebook: facebook.com/jodymilwardadcoach

In my Successful Ad Manager program this week, we were celebrating one of our ad managers getting her first client! 👏👏👏  She’s pretty nervous, however she’s going through the program and getting the support in our “SAM” community, but also the correct expectations are set between her and her new client. This isn’t always the case. Unfortunately, many eager ad managers are told to go out and start charging premium prices.  Had she done that with this type of client, then it could be a recipe for disaster. On this week’s episode of Online Confidential, I share a word of warning about what clients you should not work with if you are a new ad manager.  Experienced ad managers need to watch out for these ones too!

There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working?

There are 3 key metrics to help us monitor the performance of our ads:

1. Hook Rate
2. Hold Rate
3. Half Time Rate

This week’s episode of Online Confidential I break down these metrics, and why they matter.