How Do I Music?

This week, we’re joined by Lisa Wright – journalist, podcast host, and all-round hero. She’s interviewed Paul McCartney, covered Fontaines D.C. and Self Esteem for DIY Magazine & The Observer and more.

We dive into PR, talking about when it’s time to bring in a publicist, what influencers bring to the table, and the state of pop music in the TikTok era. Lisa gives us the lowdown on what works, what doesn’t, and the common mistakes people make when pitching.

We’re joined by Martha Cleary, a seasoned artist manager,  strategist and founder of Glow, who’s helped shape the journeys of artists with Grammy-nominated album campaigns in her locker already.

We get into real pros and cons of going independent versus signing with a label, breaking down what actually moves the needle in a campaign - money, timing, or strategy? Martha shares insights on what works (and what doesn’t), the biggest mistakes artists make when running their own campaigns, and the key decisions that can make or break a release. This episode is packed with advice you won’t want to miss.

Let’s face it—most music industry podcasts are dry. This isn’t one of them. We chat with music managers, journalists, radio producers, label execs, and other pros from every corner of the industry, diving into their stories, advice, and the realities of their unique roles. 

Think of it as the music industry with a personality upgrade — pulling back the curtain while keeping it fun (we hope). 

Hosted by Well Nice Music.

An introduction.