DTC Hotline

How Do I Project Growth for My $3M Brand?


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Your brand’s doing $3M in revenue. You’re growing fast. But how do you actually project that growth for 2026, without guessing?

In this episode of The DTC Hotline, we break down how to build a growth forecast like a $30M brand — using constraints, not wishful thinking.

You’ll learn:

  • How to forecast growth when you’re in the $3M–$10M stage

  • The Spend-to-aMER model (and why it beats ROAS)

  • How to set profitability constraints before chasing scale

  • The difference between a $3M and $30M planning mindset

  • What most founders get wrong about forecasting for 2026

Got a burning eComm question? Call or text 866-DTC-2263 to get it answered on the show.

Show Notes:

  • Whether you're running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website. https://www.fermat.com/ctc

  • Explore the Prophit System: https://www.prophitsystem.com

  • The DTC Hotline mailbag is open — email us at [email protected] to ask us your eComm questions.

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DTC HotlineBy Common Thread Collective