In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to field real questions from operators and listeners—offering hot takes, cold truths, and unfiltered answers.

They tackle:

- What to do when your historically strong Meta campaign suddenly stops working

- The “3 Ps” framework—payment, policy, pixel—when diagnosing sharp performance drops

- How to push back when brand standards block creative diversity

- Whether top-of-funnel campaigns (like add-to-cart optimization) really work

- The products and niches they’d actually pursue—or avoid—if starting an eComm brand today

This is where your eCommerce questions get answered—practical, direct, and straight from the operators’ desk.

Call or text us your question: 866-DTC-2263

Interested in Admission?

Learn more at https://www.youradmission.co/

Explore the Prophit System:

https://www.prophitsystem.com

In this week’s episode of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take on real questions from DTC operators—bringing hot takes and cold truths on today’s toughest ad challenges.They tackle:

- Should you move away from ASC if Meta overspends on the “wrong” age bracket?

- What to do when Meta pushes spend into underperforming ads

- How to approach media buying for subscription businesses with high LTV

- Cost controls and strategy when you’ve got a massive SKU catalog

- The personality traits that actually make a great media buyerThis is where your eCommerce questions get answered—direct, practical, and unfiltered.Call or text us your question: 866-DTC-2263Interested in Admission? Learn more at https://www.youradmission.co/

Email: [email protected]

Explore the Prophit System: https://www.prophitsystem.com

In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just clear, hard-earned answers.

They tackle:

• What to do when “nothing works” on Meta (and why that diagnosis is often wrong)

• How to spot the real business problem hiding behind poor ad performance

• Why TikTok creative might crush while Meta flops—and how to close the gap

• When to expand into secondary channels like Pinterest or Snapchat (and when not to)

• The truth about CPMs—and why chasing lower costs can lead you astray

• How to pitch cost caps to your boss so they actually say yes

• Why profitable scaling means solving business problems, not just account problems

This is where your DTC questions get answered in real time.

Call or text us: 866-DTC-2263

Interested in Admission?

Learn more at https://www.youradmission.co/

Email: [email protected]

Explore the Prophit System: https://prophitsystem.com

In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just unfiltered answers.They tackle:• Why your Meta cost caps aren’t spending (and what to do about it)• How much creative is really “a lot” in today’s ad environment• The best tools for competitor research and ad spying• What to do when LTV is low and repeat purchases are rare• When to launch a new campaign vs. just adding creatives• Why AI is more valuable for strategy than production• The truth about when (or if) eCommerce is “getting better”Call, text, or listen in—this is where your DTC questions get answered in real time.Interested in Admission? Learn more at https://www.youradmission.co/Call or text us: 866-DTC-2263Email: [email protected] the Prophit System: https://prophitsystem.com

Welcome to The DTC Hotline — the eCom call-in show.

Hot takes, cold truths, real advice.

Episode 1 premieres this Friday, August 8th!

Hosted by Richard Gaffin, Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy), this show takes real questions from real operators and breaks them down with unfiltered insights.

Got a burning DTC question?

Call or text the DTC Hotline at 866 - DTC - 2263.