Most brands have no idea how many ads they actually need to scale profitably on Meta.

In this episode of The DTC Hotline, Tony, Luke, and Richard  break down the creative math behind Meta ad performance revealing how to calculate your brand’s true creative demand and avoid overspending during Q4.

They’ll walk through:

• How to know if your Meta spend has hit the point of diminishing returns

• The 5 creative metrics that predict your next winner

• How to estimate your ideal ad count to hit $500K/month

• Why Meta’s algorithm rewards creative diversity — not repetition

• The system CTC uses to forecast ad output for top DTC brands

If you’ve ever asked “Why isn’t my Meta spend scaling?” — this episode is your answer.

• Call or text the DTC Hotline: 866-DTC-2263 (866-382-2263)

• Ask your burning ecom questions and we might answer them live on air.

Show Notes:

• Whether you're running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website. https://www.fermat.com/ctc
• Explore the Prophit System: https://www.prophitsystem.com
• The DTC Hotline mailbag is open — email us at [email protected] to ask us your eComm questions.