Bryce Jurgensmeier and Skyler Brunner answer that question to help you get your next video to go viral.

G E T  L I V E  A L E R T S:

     thebusinessofvideopodcast.com

WHY SHOULD YOU STRIVE TO GO VIRAL?

Going viral can really do a lot of good for you, but do not get caught up in it.

Going viral is a means to an end.

Virality can reach the masses faster.

Virality keeps going even after your marketing budget is spent!

You are getting a major word of mouth traffic for good leads.

AT WHAT POINT DO YOU KNOW WHEN YOUR VIDEO HAS GONE VIRAL?

When your video goes BEYOND your normal reach.

You are getting views and shares from people not part of your following.

The more shares the more indication that your video is going viral because you can buy likes, but you cannot buy shares.

It has to be about what people are sharing.

For your video to go viral, make sure it is RELEVANT!

HOW DO YOU CONSTRUCT A VIRAL VIDEO?

Do research on the videos that are going viral and reverse engineer the video on how it went viral.

There are 6 principles to follow when trying to construct a viral video. 

     Platform Specific

     Authentic

     Relevant

     Emotion

     Newness & Wowness Factor

     Timely

Do not plan a reaction to parts of your video because the audience will know, be true to your brand because they will see through it.

You DO NOT want the viewer saying, "Wow that was a great video!" You WANT them saying, "Wow!! I have to share this with Johnny and Karen!"

Find what the conversation is online and throw it in there.

ALWAYS BE 100% HONEST!

Honest about who you are and be honest with your viewers.