Women athletes have always been talented, competitive, and worthy of being seen. The UConn vs. USC women’s basketball game last night demonstrated that. So why is it so hard to find women’s sports games and athletes on cable TV networks and streaming platforms? I keep coming across the term “marketability” when I search for answers to this question. In this episode, I explore what's really meant by that term and how it's measured.

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This show is part of the Everyday Athlete Podcast Network: https://runtrimag.com/everyday-athlete-podcast-network/