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How Do We Help People Accomplish Their Goal?
“We need to be holding the hand of somebody, as they're going through our process. Don't let that just slide by don't kind of just gloss over what we are trying to accomplish. Actually figure out. like, how can we continue to help people? How can we continue to help them to their end goal to whatever it is that we want them to accomplish with us?” - Zack Knight
Welcome to this solo episode Tactical Leader! In today’s episode, I highlight the key points from the insightful interview with Wayne Mullins last Monday. He emphasizes that there is more to marketing than meets the eye and as business owners, it is important to establish intentionality throughout the process to encourage better customer engagement.
[00:01 - 03:13] Opening Segment
- If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
- Interested in podcasting? Check out the monthly webinar series!
- If you haven’t listened to last Monday’s episode, check it out!
- How Wayne brings so much value
[03:14 - 07:01] My Takeaways
- High expectations of marketing
- Considering AIDA - attention, interest, desire and action - lets us realize what to do better.
- Beyond the website
- Building a sales funnel
- Always strive for the call to action piece.
- It is not only about what we are trying to accomplish, but also about what we can do to help people with their goals.
[07:02 - 08:44] Closing Segment
- Closing words and reminders
- Tune in this Friday for part 2 of my discussion with Wayne where he’ll discuss amazing tactics for you to apply
Key Quote:
“Website is great. There's plenty that we can do with a website, right? There's plenty of things that allow us to convert from a website. But realistically, that's not all there is, right? There should be so much more that we should be doing beyond just throwing a website up.” - Zack Knight
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.
Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/
If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.
View all episodes
By Zack A. Knight
5
9090 ratings
“We need to be holding the hand of somebody, as they're going through our process. Don't let that just slide by don't kind of just gloss over what we are trying to accomplish. Actually figure out. like, how can we continue to help people? How can we continue to help them to their end goal to whatever it is that we want them to accomplish with us?” - Zack Knight
Welcome to this solo episode Tactical Leader! In today’s episode, I highlight the key points from the insightful interview with Wayne Mullins last Monday. He emphasizes that there is more to marketing than meets the eye and as business owners, it is important to establish intentionality throughout the process to encourage better customer engagement.
[00:01 - 03:13] Opening Segment
- If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
- Interested in podcasting? Check out the monthly webinar series!
- If you haven’t listened to last Monday’s episode, check it out!
- How Wayne brings so much value
[03:14 - 07:01] My Takeaways
- High expectations of marketing
- Considering AIDA - attention, interest, desire and action - lets us realize what to do better.
- Beyond the website
- Building a sales funnel
- Always strive for the call to action piece.
- It is not only about what we are trying to accomplish, but also about what we can do to help people with their goals.
[07:02 - 08:44] Closing Segment
- Closing words and reminders
- Tune in this Friday for part 2 of my discussion with Wayne where he’ll discuss amazing tactics for you to apply
Key Quote:
“Website is great. There's plenty that we can do with a website, right? There's plenty of things that allow us to convert from a website. But realistically, that's not all there is, right? There should be so much more that we should be doing beyond just throwing a website up.” - Zack Knight
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.
Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/
If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.