Divided by Brand

How do you add personality to brand messaging?


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Spotlight Guest

I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.


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Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

  • From artist to copywriter - 10:50
  • What is brand messaging? - 17:40
  • What are the most common brand messaging mistakes? - 20:30
  • Where to start with personality & brand messaging - 26:50
  • 5 easy ways to add personality to your brand’s website copy - 30:12

Connect with Meghan

Linktree - https://linktr.ee/meghandowns

Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS

Meghans Website - https://meghandowns.co.uk/

Boldest Brand

Beauty Pie - https://www.beautypie.com/


Mentioned in this episode:

Monzo - https://monzo.com/


About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

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Divided by BrandBy Daniel Ocock