Divided by Brand

I chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time.

Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workflow management and high growth businesses and is in his element when supporting businesses to get more from their teams.

Follow this link to find out if your brand matches your ambition.

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

13 min - Why a fascination with startups.

25 min - When can you define your brand?

27 min - Funded startups and brand credibility.

31 min - Can brand polish a turd? The quality of your product.

35 min -The most common brand mistakes from founders.

Connect with Adib

Adib Bamieh - LinkedIn

Bamboo Orchard

Boldest Brand

Bang & Olufsen

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

I chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos.

This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand.

Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.

Follow this link to find out if your brand matches your ambition.

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

17 min - Does your brand keep viewers engaged in video content?

19 min - Top 5 brand assets for video

30 min - What mistakes do most people make with brand on video?

34 min - Vidchops, from startup to thriving business

47 min - Using AI in YouTube video - Jump cutting and more

Connect with Augie

Augie Johnstone - LinkedIn

VidChops

Augie Johnstone - YouTube

Boldest Brand

Nike

Mentioned in this episode:

Descript

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.

Follow this link to find out if your brand matches your ambition.

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

• From artist to copywriter - 10:50
• What is brand messaging? - 17:40
• What are the most common brand messaging mistakes? - 20:30
• Where to start with personality & brand messaging - 26:50
• 5 easy ways to add personality to your brand’s website copy - 30:12

Connect with Meghan

Linktree - https://linktr.ee/meghandowns

Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS

Meghans Website - https://meghandowns.co.uk/

Boldest Brand

Beauty Pie - https://www.beautypie.com/

Mentioned in this episode:

Monzo - https://monzo.com/

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Mark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations.

This base of knowledge allows him to pool information on what works and what doesn't when looking across a content marketing strategy.

Is your brand ready to be considered a top brand in your sector? Find out here

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Brand & Strategy - 9:24

Where do you start? - 16:20

Making life easier with brand - 25:10

3 Things to help align content with brand - 38:30

Ai in marketing - 46:45

Calendly 

LinkedIn (Mark Howells)

Google - For being inviting

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Things we spoke about in this episode:

• Brand optimisation
• Uniting a board
• Brand culture
• Communication to clients

About the Brand Scran mini series:

I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.

Connect with us:

Daniel Ocock

Alistair Gladstone

Things we spoke about in this episode:

• Importance of managing your launch
• Marketing opportunities generated
• Telling brand story
• How important is brand sign off?
• How to launch your re-brand?

About the Brand Scran mini series:

I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.

Connect with us:

Daniel Ocock

Alistair Gladstone

Things we spoke about in this episode:

• Whats going in in your clients brain when they engage with your brand?
• Ugly babies. Feedback that you need to hear not want to hear
• Cognitive Bias
• Do your research
• Do focus groups work?
• Good & Bad Data

About the Brand Scran mini series:

I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.

Connect with us:

Daniel Ocock

Alistair Gladstone

Things we spoke about in this episode:

• Do you view your brand objectively?
• The magic of branding
• Coming out of your comfort zone
• Brand equity

About the Brand Scran mini series:

I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.

Connect with us:

Daniel Ocock

Alistair Gladstone

Things we spoke about in this episode:

• What do we see when it comes to the typical growth cycle of a company
• What is brand optimisation
• Why brand is your most important asset
• Brand Strategy, Marketing Strategy and Tactical Marketing

About the Brand Scran mini series:

I'm your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.

Connect with us:

Daniel Ocock

Alistair Gladstone

Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side, he is a paid speaker and has coached hundreds of startup and small business owners. His primary focus is on helping startups get more sales appointments, hassle-free, through his lead generation business, Email Outreach Company.

Follow this link to find out if your brand matches your ambition.

How important is brand to sales - 13min

How do you create a team spirit or brand culture virtually?  - 25min

Branding in The Metaverse - 29min

Which mistake have you embraced the most? - 35min

Brand & Confidence - 51min

LinkedIn (Adam Rosen)

Email Outreach Company

Grant Cardone - For being authentic

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.