Divided by Brand

Youssef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years across Investment banking, digital SME banking and financial advice.

Follow this link to find out if your brand matches your ambition.

15min - How important is it to love what you do?

25min - Brand Insights

30min - What is Nosso?

38min - How does it feel when you realise you need to rebrand?

LinkedIn (Youssef Darwich)

Nosso Website

Lemonade - For leading with story

Tide

Octopus Wealth

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

A conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.

Follow this link to discover the key ingredients to create a brand that people can't ignore.

19:26 - Founder Funk, What is it?

23:3 - The perfect building blocks to building a brand identity

26:10 - AhHa moments

28:13 - Diane's brand dividing moment

36:10 - Working on copy for brands

40:40 - Diane's 'R.O.A.R' Process

47:03 - The three biggest copy writing brand No No's

50:15 - How to find a good copywriter

LionWords website 

LinkedIn (Diane Wiredu)

Twitter (@dianewiredu)

Free resource: Voice Of Customer research template + interview and survey questions

Free resource: 27-point High-Converting Landing Page Checklist

Patagonia - For leading with story

Nike

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

A conversation with the hugely adventurous business ActionCOACH Tim Coleman. Tim has an incredible background to his career so far including. University Radio, local BBC Radio, being a director on The Archers, Radio 4, 5 live and The World Service. He founded his latest business venture in the middle of the Pandemic as a Business Coach with the franchise ActionCOACH, supporting small and medium enterprises to grow across South Yorkshire. Something that few people know about him, until now, is that he was part of the team that discovered the talents of comedians Peter Kay and Lee Mack.

Follow this link to discover the key ingredients to create a brand that people can't ignore.

11:00 - A farmers son

25:00 - Surviving being kidnapped

41:00 - Becoming unemployable

48:00 - Why choose a franchise?

50:30 - What's it like being given a brand?

1:00 - What would you say if you met yourself 10 years ago?

Tims Website

LinkedIn

James Bond 007

The Archers

ActionCOACH

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

A conversation with Kim Dhatt. Kim works in HR & Recruitment but also has her own growing coaching business. Kim supports women, helping them gain confidence by making small but brave choices using journaling and helping them connect with their intuition.

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Don't doubt yourself - 15:00 minutes

How should you describe yourself - 21:00 minutes

Dividing your time between job and side hustle - 24:00 minutes

The power of journaling - 28:00 minutes

Trusting your gut - 40:00 minutes

The six figure brand image - 43:00 minutes

Kims Website

Kims Blog

Lucy Sheridan

Dragons Den

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co

A conversation with Founder of Local SEO Search John Vuong. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Is it important to align your team with your brand? - 17:00 minutes

Finding good humans - 24:00 minutes

3 people key to success - 32:00 minutes

John's Bio

Google

Local SEO Today podcast

Rockstar Inner Circle

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co

A conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business.

Follow this link to discover the key ingredients to create a brand that people can't ignore.

If nobody can see your brand then nobody knows it exists - 0:27

When does brand matter to your business? - 0:33

Growth Generators

Tesla & Elon Musk

Dave Portnoy - Barstool Sports

SEO Surfer

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co

What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds?

Don't forget. If you want to listen back to series one check out episode one here.

If you'd rather just get the value adding download from that episode then download it here.

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Connect on LinkedIn

Follow me on Twitter

Uncover your Brandscape™ Strength Score

Spotlight guest

On this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a startup making a platform that lets people play and make games together.

Connect with Rob

Dotbigbang website

Boldest Brand

Tesla

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Uncover your Brandscape™ Strength Score

Spotlight guest

On this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach. 

As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund manager and analysed complex investment vehicles. After an unfulfilled and overwhelming stint in corporate, Daray found cash flow real estate as a means to quit his day job and travel the world. 

Today, Daray is the founder of the Before the Millions educational and coaching company - spanning its reach to over 100+ countries worldwide. This platform's mission is to help every day professionals become savvy investors and create a lifestyle business.

Over the past few years, Daray has personally coached hundreds over 500 students and been able to help many of them create financial freedom, travel the world and make an impact on the masses while enjoying life and making the world a better place.

Connect with Daray

Business website

Daray's Podcast

Assessment Tool

Boldest Brand

Joe Fairless

Mentions

Steve Jobs, Elon Musk, Jeff Bezos

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Uncover your Brandscape™ Strength Score

Spotlight guest

On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer.

Kyle is the head of talent for a talent management agency called PRJT Z (pronounced project zee), who represent some of the biggest creators on TikTok and help them bring Fortune 500 brands to their channels. Among other talent, he also represents his super star daughter who has 2 million followers on TikTok. He has his own podcast called BizToker's.

Connect with Kyle

Business website

Kyles podcast

Boldest Brand

Clubhouse

Mentions

Media Kit

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.