Divided by Brand

Uncover your Brandscape™ Strength Score

Spotlight guest

My guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and describes herself as a Musician, Entrepreneur & Digital Storyteller. When she moved to NY she went with an open mind and a genuine enthusiasm for “the hustle,” excited to take advantage of the city’s unique opportunities. Leah works full-time but also compliments her songwriting projects, recording sessions, and local performance, as well as her unexpected new side gig as an Instagram blogger. Listen to Leah describe to me the challenges she's faced, how things are going, what's worked best for her and where her brand is leading.

Connect with Leah

Yousician App https://linktr.ee/yousician 

Instagram instagram.com/leahharrisofficial 

Personal website www.leahharrismusic.com

Boldest Brand

StreetEasy https://oohtoday.com/when-its-okay-to-look-streeteasy/

Mentions

Kabir Sehgal Article - https://www.linkedin.com/pulse/how-leah-harris-crushes-6-careers-kabir-sehgal/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Take your Brandscape™ Strength Test

Spotlight guest

A series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes, Sports Techie and Uproxx. Lafayette talks to me about his call to action and the journey he’s been on so far. I ask him about his mission and what part brand has played so far and where he hopes to get to.

Lafayette's Bio:

Lafayette has a strong record of developing and implementing innovative brand positioning strategies across multiple product categories that result in long-term brand equity maximisation.

A proven ability to manage product development/production processes from concept through finished product, with close attention to budgets, time frames, Graphic Design, Brand Marketing, quality and product specs.

After attending Morehouse college, Lafayette started his career as a marketing assistant for Tampa Bay Lightning and help manage partnerships for the club. In 2018, he founded sports tech company Evolve Sports which is currently backed by the Adidas family and international investors. 

Connect with Lafayette

Evolve Sports website https://www.evolvesportsinc.com/

LinkedIn https://www.linkedin.com/in/rebecca-cross-steppingintogreatness/

Evolve App https://play.google.com/store/apps/details?id=www.evolvebasketballapp.com&hl=en_GB

Twitter @laf_julius

Boldest Brand

https://crypto.com/en/index.html

Mentions

https://valor.vc/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Take your Brandscape™ Strength Test

Spotlight guest

On this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to your higher vibrations, day to day success habits and being on this planet to lead a holistic life. How can you have balance within your life whilst striving for success? Rebecca has a drive and passion second to none and strategically her brand vision is incredibly important for her business. If you don’t have your own branding ‘why’ then you need to stop what you're doing and listen to this episode.

Rebecca's Bio:

Rebecca is a serial entrepreneur and go-getter who truly believes anything is possible and anyone can achieve anything. Rebecca is on a journey to help 2 million women around the globe, who are ready to step into their greatness.

As a mother of 3, she understand the pressures of motherhood whilst building multiple businesses and wants to highlight that any woman can have it all. It’s about working smarter not harder and having the right mind-set as this is one of the main ingredients to success.

Over a decade in business Rebecca understands how to create Authentic and no BS business strategies for the Female Entrepreneur to ensure they hit 6 Figures.

Connect with Rebecca

Website https://rebeccacrossltd.com/

LinkedIn https://www.linkedin.com/in/rebecca-cross-steppingintogreatness/

Instagram https://www.instagram.com/rebeccaanncross

Facebook https://www.facebook.com/Rebeccaanncross/

Boldest Brand

Zachary Dixon https://www.linkedin.com/in/zachary-dixon-0201619a

https://www.infinite-coaching.com.au/fix-this-sh-t-challenge

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Spotlight guest

On this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. This is a truly fascinating insight into how Taiisha's life business and brand have been shaped by her upbringing, in particular by having a celebrity as a close family member. We talk about black business community and entrepreneurship, along with podcasting, branding and "staying in your magic” and doing what just what feels good.

Mentioned: 

Meichelle Gibson

Big V - Nappy Roots

Modern Noire

Taiisha Bio:

Born to make headlines, Taiisha Bradley is the Publicist and Creative Strategist you find when you when your business or brand needs a catalytic boost to make it to the next level.  

A visionary creative whose name will be spoken alongside the most celebrated communicators of her time, Taiisha stays abreast of modern media and communication that allows her to always be ready for the next big trend in the business world. With her incomparable formula for publicity strategy, creative design, and a network of A-List clients, colleagues, and media connections, Taiisha is Unstoppable!

Connect with Taiisha

https://www.taiishabradley.com/

TikTok.com/@TaiishaBradley

YouTube.com/TaiishaBradley

Instagram.com/TaiishaBradley

Facebook.com/TaiishaBradleyMA

Boldest Brand

Essence

Black Enterprise

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Spotlight Guest

On this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance and launch his business and brand.

Thomas has already spent the last thirteen years on the frontlines as a wildland firefighter, and he knows what it feels like for fear to relentlessly course through his body.  He personally overcame his battle with daily anxiety through blood, sweat, tears, dirt, and ash. Tom now teaches people how to tap into the 'Hero Within' and overcome anxiety with confidence. 

Thomas' Bio:

Thomas Wurm is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. With danger waiting around every corner, his fire career guided him to see the true nature of life. Thomas used what he learned on the fireline and applied it to self-help and spiritualism with the powerful intention of helping others be healthy, safe, and happy.

Thomas uses Neuro-Linguistic Programming, Meditation, and mindset coaching as tools for success in his practice. He studied at the Awakened Academy, Empowerment Partnership, International NLP Center, International Sports Science Association, Self-Publish School, and on the wildland fireline in the western United States.

Connect with Thomas

https://www.mountainmindtricks.com/

Websites & Mentions

George Noory - http://wnis.com/george-noory/

Awakened by Heart Fire - https://www.amazon.com/dp/B087QWSYD5

Overcome anxiety like a hero - https://www.amazon.co.uk/dp/B07Z86PDQR

Boldest Brand

We didn’t get chance to cover a Boldest Brand on this episode.

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Spotlight Guest

On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mindset for the business. Plus how does his brand attract what you’d consider complete contrasting avatars?

Ricardo's Bio:

I'm a serial entrepreneur with an educational background in Finance. I've acquired knowledge in different fields from my business ventures in the influencer, fashion, and tattoo industries and a non-profit foundation for suicide prevention.

Connect with Ricardo

LinkedIn

Websites

https://fukitt.com/

https://paidexposure.com

Boldest Brand

Red Bull - https://www.redbull.com/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of each episode plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Spotlight guest

On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels building his own brand and fan base along the way. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way round very organically but with some great results. I also asked him how he approaches working with illustrators on some of his comics.

Russells Bio:

Russell Nohelty is a USA TODAY bestselling author of science fiction and fantasy books that are both entertaining and thought-provoking. He fills his books with action, adventure, mystery, and thrills. Russell was born in northern New Jersey, grew up in Northern Virginia, went to college in Maryland, and now lives in Los Angeles with his wife and dogs, which he loves. He's been writing as long as he can remember and hopes to do so far into the future. When he's not writing, he's usually reading or watching movies. For more information, you can follow him below:

Connect with Russell

Facebook

https://www.facebook.com/russellnohelty

Instagram

https://instagram.com/russellnohelty

BOOKBUB

https://www.bookbub.com/profile/russell-nohelty

Personal websites

https://www.russellnohelty.com/

https://thecompletecreative.com/

https://www.wannabepress.com/

Boldest Brand

Seth Godin - https://www.sethgodin.com/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Spotlight guest

On this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul really is a fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of his time helping other business achieve the same success he has. We talk about how some basic brand principles helped him grow one of his first businesses by over four times its original value. Paul’s background was originally in finance and this proved gave Paul not only the mindset he needed but also a superb mind for leadership and helping others.

Pauls Bio:

Hey! I'm Paul Maskill, small business owner & advocate. I help AMBITIOUS business owners AUTOMATE their business so they can finally leverage their business to build a life that they love. Having owned and run four companies, Paul successfully sold his last company, he's well aware of the obstacles that small business owners face as they start to grow and they don’t know what their next move should be.

Connect with Paul

Pauls LinkedIn https://www.linkedin.com/in/paulmaskill/

Pauls website https://www.paulmaskill.com/

Boldest Brand

Mike Michalowicz https://mikemichalowicz.com/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Spotlight guest

On this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. We also chat about why Natalie is currently in the middle of rebranding her own business and what made her decide to start the process of shifting to a more personal brand approach.

Natalie's Bio:

Natalie Klun helps purpose driven service providers be magnetic online by virtually networking to grow an engaged network with loyal clients and raving fans. She is the creator of Magnetic Online Networking, author of Taking the Sell out of Sales and the host of the Be Virtual Together video series helping other’s use virtual tools to take action today and create possibility for tomorrow. She’s also a very very proud Dog Mom to Manee

Connect with Natalie

Natalie's Linkedin

YouTube channel

Natalie's Facebook

Natalie's Instagram 

Boldest Brand

Marie Forleo

Marie’s Amazon book page

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Featured on this episode

I want to deliver five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.

If you haven't already listened to episode one of this mini series you can check it out here.

Key takeaways;

• What is brand strategy? 
• How can I develop a solid brand strategy?
• What are the core elements of brand strategy?

To uncover what you need as part of your own successful brand strategy, then the first step is to take part or run through yourself one of my brand strategy workshops now available as an online course.

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.