Divided by Brand

Spotlight guest

On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it's so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is also a Curious World Traveler, an Adventurous Foodie, and Global Nomad who met his beautiful wife while working in Da Nang, Vietnam. He is also a former competitive Para-Triathlete who, while missing a right leg and several digits on his hands, has finished the New York City Triathlon (twice); Escape From Alcatraz; and Ironman Oceanside.

Boldest Brand

Creighton's boldest brand is ‘You’.

Mentioned

Brand value adding focus points

Read about Creighton’s own business here

Simon Sinek TED talk, How great leaders inspire action

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Spotlight guest

On this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office. Lynn cut her creative teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s early 90’s, hand produced artwork when clients with real budgets. Although she hasn’t literally escaped New York, we discuss her biggest brand dividing moment along with with some brand focused conversation. I also ask Lynn what made her decide to get involved launching a new striving haircare brand called Masami? A premium clean haircare product. Lynn is also a Member of the Women's Forum of NY. https://womensforumny.org/

Boldest Brand

Nike

Mentioned

Read about the brand and business Massami.

Video Leap App - http://videoleapapp.com/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

On this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. "You say you would die for your kids, but would you change for them?” Suzanne was a bulimic and overcame it as an adult to be a better model for her daughters. She went on to create a virtual company that exists to clear up food confusion so others can win at losing weight.

Spotlight guest

Her official titles are teacher, mentor, and consultant. She’s a mum of four who’s launched her own brand and business around some incredibly powerful defining moments in her life.

Through her successful 10-year nutrition career, Suzanne saw a gap in the industry and a trend in society. Americans are more confused and overwhelmed than ever when it comes to actually losing weight and keeping it off. She created a virtual nutrition education company called CarpenterOne80 whose mission is to provide affordable and simple programs that can clear up food confusion so that people can win at losing weight. Suzanne is a Certified Nutritional Consultant, the CEO and Founder of CarpenterOne80, as well as the creator of SOS (Suz On Your Shoulder), Babysit My Plate, and The Food Peace University, three different virtual bite-sized nutrition courses. They were designed to teach you what you need to know to create sustainable results. 

Boldest Brand

Jamie Levio & Beauty Bio

Mentions

To redeem 7 free days with Suzanne then just visit her website here and click the 7 day trial at the top of the page and use the coupon code DANIEL. Non affiliated I must add.

Join her Facebook Group

Checkout her Facebook page

Follow Suzanne on Instagram

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

Spotlight Guest

On this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives.

Since graduating from The Institute for Professional Excellence in Coaching (iPEC) in 2009 as a Certified Professional Coach (CPC) Ryan has changed the lives of hundreds of clients from all walks of life.

Most recently, Ryan has also been working at his alma mater as both an Admissions Coach, where he closed almost $22 Million in sales in 8 years, and as their first ever Internal Coach where he coached staff from entry level to C suite on everything from daily professional growth to how they want to show up energetically in other more personal areas of their life.

In July of 2019 Ryan published his first book titled 'Be Patient, Be Present, Be Joyful: A First Aid Kit for the Emotional Bumps, Scrapes, and Bruises of Life'. Check that out right here.

To engage with Ryan I’d recommend visiting his website where he has all his social accounts. 

Ryan also has a free e-book available to download here. Find out more about his Facebook group via this link.

Boldest Brand

Ryan chose his favourite ban Phish as his brand of the episode check out their website here.

Mentions

For details around coaching Ryan recommended ICF Coaching Federation.

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says.

Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.

If you haven't already listened to episode one you can find it here.

Or if you’d prefer to just grab a PDF version of the focus points then visit my website here.

Featured on this episode

• Why is brand identity so important? 
• Researching your audience, value proposition, and your competition
• What is your mission?
• Addressing your personality
• Analysing brand strengths and what opportunities you have.

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

Spotlight Guest

In the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the musical. Andy wrote the musical alongside his full time role in education, then twice gave up that career to pursue this passion project. No Horizon was originally created in 2004 with colleagues, Andy spent sixteen years pursuing the dream to the cusp of a professional theatre tour, only to find it cancelled due to the corona virus lockdown two days before it was due to begin. 

I ask Andy about his career failures, career highlights but ultimately how he made some bold dividing life decisions that made him realise his true passion in life.

Boldest Brand

Andy chose 'Brand Boris' - You'll need to listen to this one for a full synopsis.

Full details about No Horizon the musical and Nicholas Saunderson right here

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

In the Divided by Brand spotlight on this episode is Gareth Rafferty. He's a guy who is passionate about social media, marketing, tech and public speaking | Founder of New Found Media. At 21 he’s a university student who, over the past 2 years has been building his personal brand through creating video content on LinkedIn and has a weekly podcast called Building from the bottom. He also runs a podcast management agency called New Found Media over the past year. 

Gareth is obsessed with marketing and loves to help people get into content creation and personal branding during his spare time.

Gareth talks about pivoting his business, what elements have been important to him and his brand how being invited to get involved in public speaking have helped shape his personal brand. We chat about struggling to produce regular content for your brand and how podcasting has helped us both 

Twitter: @Garethgrafferty Instagram: @Garethgrafferty LinkedIn: Gareth Rafferty YouTube: Gareth Rafferty Email: [email protected]

Check out his company website via: www.newfoundmedia.co

Boldest brands of the week 

Ikea - https://www.ikea.com/

Tyler Babbin https://www.tylerbabin.com/

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura has been featured in and on Blogosphere Magazine, The Sunday Times and BBC Radio 4.

Constantly inspired and motivated by her 4-year-old daughter. Ella St Communications donates a percentage of all profits to earth-protecting charities to ensure a safer world for tomorrow’s generation. Laura's mission is to encourage women to follow their passion, and create a lifestyle that works for them.

Laura describes how she's now positioned her startup brand with opportunity to grow. Find Laura's copywriting course for beginners right here.

The girl power business plan template is available here. 

We chat about social media branding and how far we let it come into our lives and business.

Laura chooses ‘Fern Cotton' as her boldest brand on this episode and also recommends Fern Cotton's book ‘Quiet’

Shoutouts also to: 

Recruiters - That Works For Me and Pregnant Then Screwed 

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

In the Divided by Brand spotlight on this episode is self described "reluctant environmentalist" Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his motto to live by - "A better world, by design" - he tries to get closer to that goal each day by using creativity and design thinking for good as much as possible.

Will is also the founder of sustainable agencies an initiative which is leading the charge against climate breakdown; bringing the digital community together to reduce our environmental impact and use our skills to inspire change and confront the challenges facing our planet.

Will explains more about his sold out Leeds Digital festival webinar titled "Can Digital Agencies Save The Planet”? Visit their website

Will chooses 'The Real Junk Food Project' as his boldest brand on this episode. Find out more about that here.

Another shout out to an amazing coach and best selling author Matt Essam

Will also mentions a few good reads:

Start with Why? By Simon Sinek

Key Person of Influence - Daniel Priestly

Ikigai

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong. 

On this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses brand.

If you want to download and keep the brand value sheet for your own reference or share it within your business follow this link.

I put myself under the Divided by Brand spotlight, giving you an insight into what I do and the reasons behind me making this podcast.

I discuss how working with leading business coach Matt Essam helped me define the biggest brand dividing moment in my life so far. 

This episode boldest brand is Joe Wicks. 

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.