Spotlight Guest

A conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.

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Key moments:

19:26 - Founder Funk, What is it?

23:3 - The perfect building blocks to building a brand identity

26:10 - AhHa moments

28:13 - Diane's brand dividing moment

36:10 - Working on copy for brands

40:40 - Diane's 'R.O.A.R' Process

47:03 - The three biggest copy writing brand No No's

50:15 - How to find a good copywriter

Connect with Dianne

LionWords website 

LinkedIn (Diane Wiredu)

Twitter (@dianewiredu)

Free resource: Voice Of Customer research template + interview and survey questions

Free resource: 27-point High-Converting Landing Page Checklist

Boldest Brand

Patagonia - For leading with story

Mentioned in this episode

Nike

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.