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What are the best ways to help you close a sponsorship deal? Ash and Kane outline the best ways you can win over marketers and executives to want to sponsor your podcast. They also talk about current podcast ad growth and why it is something that any podcaster can utilise.

KEY TAKEAWAYS

• You need to educate the sponsor, on what podcasting is, what they can gain from it, why it could work for them and why it’s better than an alternative method.
• Old episodes are there forever, they will be listened to in years to come.
• A good way to leverage your first season/first batch of episodes is by selling how much first episodes are relistened to.
• Talk about repurposing, how the sponsor won’t only get exposure from the podcast but also from clips on other platforms, social media posts, blogs and more
• Smaller creators who don’t often do ads will have higher conversion because they have trust and a relationship with their audience.
• Most podcasts have a specific audience which means you can get some very specific sponsors and be very targeted.
• The amount of money sponsors have spent on podcasts is increasing every year, set to be 3.9 billion in just the US by 2025
• You can get very technical with your dynamic ad insertion, targeting old episodes or subject-specific episodes

BEST MOMENTS

‘You kinda have to sell the benefit of podcasting to the marketer’

‘Offer them more, build value’

‘Your podcast is going to have a very specific audience’

‘50% of all podcast downloads are on old episodes’

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]