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How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb
A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […]
The post How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb appeared first on The MatriX Files.
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By AuthorA couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […]
The post How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb appeared first on The MatriX Files.