<p>When a new product hits the shelf, it can be challenging if no one is looking for it. When water resistant ink was first introduced, it faced a similar problem. Today's show discusses about how the guest, Ralph, took the product to the people and got them to notice something remarkable. </p>

When a new product hits the shelf, it can be challenging if no one is looking for it. When water resistant ink was first introduced, it faced a similar problem. Today's show discusses about how the guest, Ralph, took the product to the people and got them to notice something remarkable.

<p>When a new product hits the shelf, it can be challenging if no one is looking for it. When water resistant ink was first introduced, it faced a similar problem. Today's show discusses about how the guest, Ralph, took the product to the people and got them to notice something remarkable.&nbsp;</p>

How Do You Introduce A Product When No One Is Looking For It? (Guest Ralph Delgado)

Marketing clarity for those stuck in campaign ambiguity. We are all marketers in one way or another. When we understand the principles of marketing, we understand why different campaigns (or situations) succeed or fail. This show interviews everyone, from big names that share their success and wisdom to those getting started and looking for advice, and everything in between. Regardless of your level, the principles discussed are applicable to all.

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How Do You Introduce A Product When No One Is Looking For It? (Guest Ralph Delgado)

How Do You Introduce A Product When No One Is Looking For It? (Guest Ralph Delgado)