When you are just starting with your new business, it can be difficult to compete with big companies. They can beat you with ad spend and resources. Your advantage is being small and able to adjust as the customers need. Use this to your advantage. This episode addresses several ways you can grow your company from the ground up. 

Wellness has become a buzzword that has left many stuck in a cloud of ambiguity. What is wellness, and how does it affect you? Today's show analyzes wellness from an individual standpoint, a marketing standpoint, and a position standpoint. 

Building a community doesn't happen overnight. It can be one of the most effective ways to market yourself. It's also pretty cheap to do. Join Mike and Carmela as they discuss the principles behind how to build a community. 

How did a small soap business become the industry darling? Why did its creator pivot and leave it all behind? This show discusses the importance of authenticity and boundaries as a business and as an individual. 

What is a brand and how do companies use it to drive sales? This episode discusses all things branding. Learn how to build brand campaigns, stick to your core values, and how to address trending topics (when it makes sense). 

Do you hire first or wait for the business to come? This episode discusses the principle of change and how to address the issues that come when you grow as a business. 

This week, Tracy joins the show and discusses the big pitfalls as to why businesses struggle to connect with the press room and get published. Learn how to position yourself so you can create a powerful PR strategy. 

This week, Hiba Amin joins the show and discusses how she was able to grow Soapbox HQ's newsletter to 70k and increase sales by 2x. Oh, and by the way, she did it as a team of one. Check out what it takes to write quality content, how to grow your list, and the principles behind it. 

This week, Braxton joins the show looking to improve his paid ad campaigns. Mike and Braxton discuss what is currently being done and how looking to the principles of marketing can lead to increased results. 

Have you ever had a good product or idea but was not sure who the audience would be? At the end of the day, all you can do is test. This episode addresses the process of of finding your target audience, based on the principle of permission.