<p>Have you ever had a good product or idea but was not sure who the audience would be? At the end of the day, all you can do is test. This episode addresses the process of of finding your target audience, based on the principle of permission. </p>

Have you ever had a good product or idea but was not sure who the audience would be? At the end of the day, all you can do is test. This episode addresses the process of of finding your target audience, based on the principle of permission.

<p>Have you ever had a good product or idea but was not sure who the audience would be? At the end of the day, all you can do is test. This episode addresses the process of of finding your target audience, based on the principle of permission.&nbsp;</p>

The Campaign That Starts Without Direction (Guest Ben Bluhm)

Marketing clarity for those stuck in campaign ambiguity. We are all marketers in one way or another. When we understand the principles of marketing, we understand why different campaigns (or situations) succeed or fail. This show interviews everyone, from big names that share their success and wisdom to those getting started and looking for advice, and everything in between. Regardless of your level, the principles discussed are applicable to all.

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The Campaign That Starts Without Direction (Guest Ben Bluhm)

The Campaign That Starts Without Direction (Guest Ben Bluhm)