Marketing With Principles

What is the purpose of PR? If it is to pitch your new product to the world, you may be in for a pleasant surprise as this episode dives in to the do's and do not's of public relations marketing. 

When a new product hits the shelf, it can be challenging if no one is looking for it. When water resistant ink was first introduced, it faced a similar problem. Today's show discusses about how the guest, Ralph, took the product to the people and got them to notice something remarkable. 

At the height of her success, Alaina left it all. This episode dives into Alaina's story of leaving it all and how she built all back, but this time it was done right. The show is intended for those who feel stuck and want to make a change but for one reason or another can't seem to make it happen. 

Have you ever considered launching a new website? Scared that if you do you will lose your rankings and "backlink juice"? What if that wasn't true? What if you could migrate to a new site and increase the strength of your rankings? On today's show, Mike interviews Michael Harrington on SEO myths that continue to drive poor decisions in the SEO world. 

Having too many leads or people that want to do business with you can be a problem in itself. This episode discusses how one company took their event to the next level by following the principles of marketing. The result? Listen to hear how they were about to significantly increase their next event, even when the previous event didn't go so well. 

Have you ever been to a conference where everyone wanted to grab your attention and would do anything to get it? That is not principle-based, neither is it very effective. Today's show discusses how something as simple as Legos was able to drive significant success without being loud or demanding. 

Marketing tends to be a creative space full of ambiguity. Instead of throwing "spaghetti" against the wall and seeing if it sticks, consider using principles. There are three principles of marketing that make up the entire marketing process. The principle of change. The principle of permission. The principle of direction. When you understand these principles, you start to understand what may work and what won't work. 

The purpose of this podcast is to bring marketing clarity to those stuck in campaign ambiguity. Today's episode features Dr. Richard Himmer of the Himmer Institute.