The Alternative Investor

How Do You Pick an Investment Theme? - EP.17


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In today’s episode, we address a recent listener’s question on how to identify or pick out an investment theme. We think of investment themes as something that can help you narrow down (what seems like) an infinite list of opportunities into something more manageable and actionable.


Not only does a theme help narrow down your own list of investment opportunities — it helps differentiate you in the minds of brokers and bankers when they see deals. A theme can be an asset class, a business model, a trend, or macro trend that’s occurring in the economy.


Today we go through just some of those ways you can pick a theme to help you stand out in a sea of investors.


Key Takeaways:

[:11] Today we answer a listener question from someone who asks, “How do I identify an investment theme?”

[:52] How we think of an investment theme and why they can be so beneficial.

[5:29] Why you won’t be taken seriously if you don’t narrow your criteria.

[7:31] How to pick a theme that resonates with you.

[11:33] When you think about a theme, think about the macro trends in the world.

[13:00] How to do multiple deals within real estate while having an overarching theme to your investments.

[18:19] Summarizing our key points.


Mentioned in this Episode:



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The Alternative InvestorBy Brad Johnson

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