Growing from a small shirt laundry business into a national supplier of specialty linens to the hospitality industry, family-owned GBS Linens reached a strategic crossroads. The company had expanded geographically but ultimately decided to keep their local roots and explore alternate growth opportunities. After extensive research, the executive team weighed the option to either enter the lucrative retail market or keep with their B2B roots and expand and strengthen their offerings.

In this episode of Expert Opinion, GBS president and second-generation owner Sujata Mody Kamdar shared the company’s findings from brand research, the path to a decision, and the company’s genuine commitment to both their customers and their employees.