Don’t Say That

How Do You Talk About Your OWN Results Without Getting Sued?

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When it comes to using your own results in marketing, context is EVERYTHING. 

In today’s episode of "Don't Say That!" episode, Greg and I revealed the right way to share your success stories without setting off regulatory alarm bells.

Discover the critical nuances that could make or break your compliance, including:

  • Why even true claims can create a "false net impression" that lands you in hot water…
  • The telltale signs that you're leaning too heavily on results (even if they're 100% accurate)...
  • How to properly substantiate and qualify your claims to avoid FTC scrutiny…
  • The key differences between sharing revenue numbers vs. other metrics like sales or clicks…
  • Why the FTC cares more about HOW you say things than WHAT you actually say…

    • We also dove deep into some real-life examples of how you CAN weave your results into your marketing in a way that's both compliant and persuasive.

    The key takeaway? It's all about using your success stories sparingly, strategically, and always with the right context and qualifiers.

     

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    Don’t Say ThatBy info4y8
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