Johan Pihl, Co-founder of Doconomy, shares the inspiring story behind the Swedish climate tech, which was named one of The World's Most Innovative Companies of 2022 by Fast Company. Johan talks about creativity, the deep urge to change the world and why testing ideas that aren't allowed is critical to tackle the climate crisis. 

Host: Christian Budtz

Short cuts:
02:30  Johan's view on creativity, advertising and innovation
06:45  The story of how Doconomy started 
12:00  Johan explains the award-winning tool "The 2030 Calculator" 
17:25  The big idea behind the DO Black project with MasterCard 
22:00  How Doconomy is making sense of data 
31:00  Johan's philosophy on radical innovation 
39:00  Advice for advertising creatives