Rachel Konrad, former Executive at Impossible Foods and Tesla, offers a powerful perspective on how to exploit capitalism to save the planet. Rachel shares unique insights from working with Elon Musk and on how to disrupt incumbent industries to drive positive change.
Host: Christian Budtz
Shortcuts
05:30 What Rachel learned from working with Elon Musk
09:20 Elon Musk's strategy to make Tesla culturally cool
16:30 Rachel's first meeting with Pat Brown, Founder of Impossible Foods
19:30 The big idea behind Impossible Foods
22:10 The technology behind Impossible Foods
26:00 Impossible Foods' go-to-market strategy
27:50 The partnership with Burger King and the launch of "The Impossible Whopper"
31:40 How eco-alternatives need to break into the mainstream
34:20 Myths about changing our food habits
37:45 How disruptive companies are fightning incumbent industries
45:30 What agriculture will look like in 30 years
47:45 Three disruptive food tech companies that Rachel joined as a Board Member
52:15 The future of activism
56:00 Rachel's advice for climate entrepreneurs