Mark Curtis, co-founder of design agency Fjord, now Head of Innovation and Thought Leadership at Accenture Song, explains why brands must design better human experiences to enable the real behaviour change needed to combat the environmental crisis. 

Host: Christian Budtz

Short-cuts:

03:00 The story of why Mark co-founded Fjord /

08:40 The three catalysts for innovation /

12:30 Designing sustainable experiences / 

18:20 Circularity as a business model / 

24:30 Mark's key take-aways from COP26 and The World Economic Forum /

30:40 Rethinking the concept of growth /