Average Repair Order (ARO) is an important metric, but many aftermarket shops have been lagging behind their dealership competition on this measure. Michael Smolders of AutologiQ joins host Andrew Ross to talk about the changing face of customer buying habits and what AutologiQ brings to market to help Canadian shops build their ARO (currently at $2600 for iQ Network participants) and their customer service. For more information, visit AutologiQ.ca