In this episode, we’re talking about how GA4 can shape smarter SEO strategy, from identifying the pages that actually drive engagement and conversions, to analysing user journeys to refine internal linking and content priorities, and using event-based data to understand which SEO efforts are truly moving the needle.

Joining our host David Bain for this epsiode on using GA4 to help drive your SEO strategy is Dan Taylor, Jonathan Moore, Priya Verma, and Kyle Rushton McGregor.