When we talk about optimising a website for crawlers, we’re really talking about laying the groundwork for visibility. In this episode, we’ll explore what it takes to make your site as crawl-friendly as possible, from smart internal linking, managing crawl budget, and how to find and remove any technical blockers that might prevent your most important pages from being indexed.

Joining our host David Bain are Charlie Williams, Rejoice Ojiaku, and Miruna Hadu.

In this podcast episode we talk about Reactive PR and covering everything that you need to know about it. Joining our host David Bain are Danielle Neah Amponsah, Eva Cheng, Sarah Ross and Sarah Jayne Taylorson.

As search evolves, so do the ways users interact with our content, and with Google’s AI Overviews now reshaping how information is discovered and displayed, it’s never been more critical to adapt your SEO strategy.

In this live podcast, we’ll explore how AI Overviews impact visibility, what this means for traditional content formats, and how you can future-proof your SEO efforts by focusing on topical authority, content quality, and user intent.

Joining host David Bain for this episode on “How to build an SEO strategy for AI overviews” is Dave Cousin, Sean Barber, Vivek Shankar and Victoria Olsina.

SEO is currently going through a great deal of change. But what does this change mean for the future of SEO?

Joining host David Bain to explore The Future of SEO is Irina Papuc, Jono Alderson, Tom Winter and Laura Iancu.

In this live podcast, we’ll explore the essential steps to producing expert content that resonates with readers, ranks well on search engines, and positions you as a go-to authority in your field.

Joining host David Bain to share How To Produce Great Expert Content will be Kate Shropshall, Jeroen Veenhoven, Mellisa Hutchins, James Brockbank, and Alexandra Tachalova.

Join us for “The State of AI in SEO,” where we explore how technology is reshaping digital strategy. We’ll cover everything from the latest AI algorithms influencing search rankings to the significant impact on content creation, sharing practical insights to help you stay ahead in the world of SEO.

Joining our host David Bain for this live podcast episode will be Nitin Manchanda, Pam Aungst Cronin, Katarina Dahlin, Tejaswi Suresh and Garrett Sussman.

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?

That’s what David Bain discusses with Araminta Robertson from Mint Studios, Becky Simms from Reflect Digital and Adrijana Vujadin from AV Coaching.

As we prepare to launch our brand new SEO in 2025 season, we look back on the previous year and ask our panel of experts how SEO has changed for them over the past 12 months.

Joining David Bain for a retrospective of the year are Filipa Serra Gaspar, Alex Moss, Dani Leitner, Andy Frobisher, and Sukhjinder Singh.

Entity optimization, a crucial and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our guests will share insights and strategies to optimize your content for better results in 2024 and beyond.

Joining David Bain to share their key SEO tactics for Entity Optimisation is Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard.

By leveraging AI, businesses can achieve scalable, data-driven results that align with search engine updates and user behavior patterns, ultimately driving more organic growth.

Joining host David Bain to share strategies and tips on how to achieve this for your own website is Andreas Voniatis, Pam Aungst Cronin, and Victoria Olsina.