When we talk about optimising a website for crawlers, we’re really talking about laying the groundwork for visibility. In this episode, we’ll explore what it takes to make your site as crawl-friendly as possible, from smart internal linking, managing crawl budget, and how to find and remove any technical blockers that might prevent your most important pages from being indexed.

Joining our host David Bain are Charlie Williams, Rejoice Ojiaku, and Miruna Hadu.