You may have noticed that after you search something on Google and then go onto a social media site like Instagram or Facebook, they show you ads in your feed about that very thing you searched on Google about. What goes behind is a smart and effective concept of marketing called, re-targeting of ads. In this episode, will discuss about what goes on behind the scenes in re-targeting and how social media sites keep track of your Google searches, almost in a bit spooky way sometimes :P

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