What makes a sale happen? Is it marketing? Is it the salesperson? Is it both? What can we learn from the marketing 'department' in sales?

No matter which department you work, you need each other. In this episode, we talk about the difference between marketing and sales, and how one impacts the other. If you are in a company with two departments you may have heard someone say, "That's marketing's job" or "That's the salesperson's job." While this may be true in its purist form, both are, in fact, responsible.

We talk about the example of when marketing is done, what is the purpose of marketing, and what happens once there is interest. After that, the sales team should kick in and begin the process of identifying whether the potential buyer really needs the product or service being sought out. If it's a good fit, the sales process should begin. If it's not a fit, it's time to thank them for their time and move on.

Sales is about asking questions to eliminate a possible lead. Marketing is about eliminating those who don't want the product/service.