Snapchat long stood out among other social media platforms for introducing interactive user experiences such as filters and augmented reality features.

But today, with TikTok on the scene and Meta, Instagram and YouTube introducing products for creating content, the social media scene has evolved, technology has changed and audiences are different.

In this episode:

• Snapchat for Web is coming — here's what it means for UAE users

Subscribe to Business Extra for free to receive new episodes every week