210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?

Dee Burger & Tony Safoian Join Ultimate Guide to Partnering®

In this episode, I'm joined by two remarkable leaders and friends. Dee Burger is the President of Insight North America, and Tony Safoian is the CEO of SADA Systems, a Google Partner of the Year for many years.

Both Dee and Tony have been guests before on Ultimate Guide to Partnering. Tony was one of our first guests seven years ago and was an inspiration to start the podcast. He is also one of only two six-timers on this podcast.

Listen as Dee and Tony share the story of their first encounter and why they came together.

We also discuss this incredible transformation: AI, Marketplace, Security, and the power of Microsoft and Google’s services. Plus, gain exclusive insights into partnering with the tech giants and other partners.

What You’ll Learn 

1. Tech industry transformation and partnership strategies. (0:02)

2. Business growth and culture alignment. (2:03)

3. The merger of Insight and SADA. (4:06)

4. Transforming the reseller industry with a new business model. (11:56)

5. AI-driven commerce and marketplaces. (21:15)

6. AI, security, and Google's services. (25:35)7. Partnering with Google Cloud and Insight. (29:53)

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Announcing Ultimate Partner Experience

I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.

Our journey began seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. It started with a podcast.

Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.

As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.

As an innovator, being part of this experience is more than joining a community; it's about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.

I'm thrilled to welcome you to this journey. Let's navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

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Transcription – by Otter.ai – Expect Many Typos

SUMMARY KEYWORDS

Summary Keywords

customers, years, partner, google, insight, work, microsoft, market, technology,