In episode 56 of the Customers Who Click podcast, I had a great chat with Mike Rhodes about PPC and the Profit Curve.

PPC is not the same as it was 5 years ago; it’s one of those areas in digital marketing that just never stops evolving. One thing that has never changed, however, is people desperately trying to pay less and less for each lead.

It would be fantastic if we could pay just one dollar per good lead but it doesn’t work like that - the less you spend, the fewer people see your ad. You have the potential to unlock so much more traffic by bidding higher, and acquire customers that are just as profitable as before, but there’s more of them. To help his clients see that, Mike created a methodology called the Profit Curve which visualises how much they need to be spending to achieve their business objectives. 

Mike is the Founder & CEO of WebSavvy, a Google-award winning agency, internationally recognised speaker and author (most recently of "The Ultimate Guide to Google Adwords"​ with Perry Marshall). Before getting into digital marketing, Mike was a helicopter pilot but realized he did not want to pursue his military career further and started looking into Google Ads when they first appeared back in 2004. You can connect with him on LinkedIn, Twitter or head over to www.websavvy.com.au.