Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. And it is credit to the powerful personalisation of Netflix.

Nick Bamber, Digital Director at Domino's, joins the Performance Marketing Unlocked podcast to delve into the app's transformation and its users. Like most performance marketers, ex-golfer Nick is a big fan of data and the fresh skills it brings through its people. But he still affirms, "it's a hard field to hire for".

Nick discusses the importance of making tests "as dramatic as possible" and the triumphs and difficulties of innovation at a large company. Personalisation was key to the app's success and he charts how Amazon used to be the poster child of personalisation but has since been replaced by newer platforms.

The PMW Resell Me a Pen is once again attempted, with the seemingly easy task of a CD-ROM. Listen on to see how Nick fairs with the (pizza-shaped?) disks...

If you want to grab yourself a ticket for PMW Unlocked 2024, find out more here.

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~ Further listening ~

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