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How Donald Trump built his brand and made a fortune
Donald Trump famously began his career as a builder and developer by capitalising on his father’s successful business. But then Trump identified something even more valuable: his personal brand.
We look at how Donald Trump built his fortune and ask, what's the value of his brand today?
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By ABC listen
4.4
4242 ratings
Donald Trump famously began his career as a builder and developer by capitalising on his father’s successful business. But then Trump identified something even more valuable: his personal brand.
We look at how Donald Trump built his fortune and ask, what's the value of his brand today?
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