In Episode 55 we dissect DUDE Wipes business & marketing strategy. Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. These guys didn’t create a new product, instead, they attracted new customers to the already existing one. They recreated Baby Wipes for men and called it DUDE Wipes. Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).