In this episode, we speak to Marcus Knight, one of the co-founders of Prospect Knight, an audience marketing agency in London. Marcus is a Pay-Per-Click expert with a healthy obsession for marketing.

We discussed how eCommerce merchants can maximise paid ads to yield effective results. We touched on the ins and out of paid ads for platforms like Google, Facebook and Instagram and talked about proven strategies, budgeting, ad copy, visuals, duration of ads and others.