In this episode, we speak with Klasha Ray, a fitness, fashion and travel enthusiast who started her business EverythingNicce to help busy women find time for fitness and nutrition. She’s a US Air Force Vet turned Emergency Manager and a mom of two. Klasha tells us all about her business journey and shares some strategies as well

The eCommerce A-Z Podcast is brought to you by Kudobuzz Reviews, the best way to collect and display reviews on your website.

Our guest for this episode is Zaid Hisham, a certified UX and conversion optimization strategist with over 15 years of experience in the industry, leading projects with clients such as Expedia.com, Intel, Pfizer, and Microsoft.

We speak on how to remove friction between your customers and the checkout page and the checklist to use when conducting design and content audits for your eCommerce store.

This episode is brought to you by Kudobuzz Reviews, the best way to collect and display reviews on your website.

In this episode, we interview Victoria Harding on all things Social media marketing for eCommerce brands with a focus on Instagram. We cover how to run giveaways effectively, vanity metrics, the KPIs you should pay attention to and how to work with influencers when you have a small budget.

Victoria Harding is a marketing manager based in Vancouver, Canada and she specialises in helping huge eCommerce brands increase sales and awareness via social media.

This episode is brought to you by Kudobuzz Reviews, the best way to collect and display reviews on your website.

In this episode, we speak with Rishi Rawat of Frictionless Commerce. Frictionless Commerce helps direct-to-consumer brands increase sales by telling a story that addresses concerns and inspires on-the-fence shoppers to buy.

Our conversation focuses on how eCommerce merchants can have a deep understanding of buyer psychology and get into the minds of buyers.

This episode is brought to you by Kudobuzz Reviews, the best way to collect and display reviews on your website.

Our guest for today’s episode is Nila Chakraborty, a first-generation Indian American with a passion for Indian ethnic wear.

Nila is the founder of Shop Bolly Wear, the largest online shop for Bollywood-inspired fashion in Canada and the USA. ShopBollyWear is determined to make shopping for Bollywood-inspired fashion a truly smooth experience.

We speak about how she started and built her business and what keeps her going.

This episode is brought to you by Kudobuzz Reviews, the best way to collect and display reviews on your website.

We all like to celebrate entrepreneurs doing cool things and making lots of revenue annually. They become heroes and we idolise them.

However, what is the psychological price these entrepreneurs silently pay to achieve their dreams? Is it a constant burn out, loneliness, imposter syndrome, depression or anxiety?

In this episode, we speak with Josh Boone on the mental health crisis in entrepreneurship and simple steps entrepreneurs can take to improve their mental health. Josh has had his fair share of the mental health crisis as an entrepreneur.

Currently, Josh is the founder of Pure Web Results, a consultancy determined to empower businesses with a holistic, data-driven framework designed to sustainably scale.

The eCommerce A-Z Podcast is brought to you by Kudobuzz Reviews, the best way to collect and display client reviews on your website.

The eCommerce A-Z Podcast is aimed at helping eCommerce merchants and entrepreneurs start, grow and scale their businesses. Every week, I interview entrepreneurs and experts to bring you relevant tips and hacks to grow and build your business.

In the episode(8), we capture the story of Genuis Pipe founded by Dyan Ferman. Genius Pipe is a line of innovative high-end, high-tech portable smoking devices built for a variety of substances that delivers a unique smoking experience for discriminating consumers.

Dyan shares why he started Genius Pipe and his experience building his company and advertising a cannabis product without direct online advertisement.

The eCommerce A-Z Podcast is brought to you by Kudobuzz Reviews.

In this episode, we speak to Marcus Knight, one of the co-founders of Prospect Knight, an audience marketing agency in London. Marcus is a Pay-Per-Click expert with a healthy obsession for marketing.

We discussed how eCommerce merchants can maximise paid ads to yield effective results. We touched on the ins and out of paid ads for platforms like Google, Facebook and Instagram and talked about proven strategies, budgeting, ad copy, visuals, duration of ads and others.

Our guest for this episode is Luke Knight. Luke is the cofounder of Prospect Knight, an audience marketing agency in London. Their mission is to connect brands with their audience in creative and agile ways.

We speak on how to market to your target audience in a subtle yet effective way using different marketing campaigns at every stage of the customer acquisition funnel.

This is the eCommerce A-Z podcast and I am your host, Dzifa Mensah.

In this episode, we focus on how eCommerce merchants can use marketing automation to grow their businesses and increase revenue. We touch on email marketing, retargeting ads, lead generation and how to grow an email list. Our guest was Giovanni Perri, the Founder of The Growth Hustlers Agency one of London’s top growth marketing agencies.