In this episode, we interview Victoria Harding on all things Social media marketing for eCommerce brands with a focus on Instagram. We cover how to run giveaways effectively, vanity metrics, the KPIs you should pay attention to and how to work with influencers when you have a small budget.

Victoria Harding is a marketing manager based in Vancouver, Canada and she specialises in helping huge eCommerce brands increase sales and awareness via social media.

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