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Today I chat with Jon MacDonald who is founder of The Good – an ecommerce conversion rate optimization firm – about his latest book Opting In To Optimization.

Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.

In Opting In To Optimization, Jon packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.

We discuss my favorite chapter "You Can't Read The Label From Inside The Jar" and then get into why and how Jon wrote the book, as well as some key decisions around marketing a book for launch success.

You can find his book here: https://thegood.com/oito