An expert in sports marketing, Dr. Kirk Wakefield, professor of Marketing and director of the Sports Sponsorship and Sales program at Baylor, recently completed a research study measuring the effectiveness of advertising and sponsorships for the National Basketball Association and National Hockey League seasons.

How Effective is Company Advertising in Professional Sports?

The award-winning Business Review is a radio series airing since 2005 on the Central Texas NPR station, KWBU-FM 103.3, and available to national public radio stations. Business people will hear valuable nuggets of information straight from the experts who are researching and writing about a wide range of relevant topics. Each week Business Review offers the latest in business trends and research - both nationally and globally. Each program runs two minutes in length.

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How Effective is Company Advertising in Professional Sports?

How Effective is Company Advertising in Professional Sports?

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