In this episode of Business of Social, David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences. Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster, Honda, Twitch, Jersey Mike's. When it comes to Gen Z there is no better way to get their attention than through Esports, and Ryan joined us to talk through all of those details. Ryan answers questions about how brands can get more involved, what makes for a great partnership and how to strike when the opportunity presents itself.