The Everlane you used to love is soon to probably be nothing of what it used to be.

This week on Decode Sessions, we're unpacking two very different brand stories.

Everlane, the poster child of "radical transparency", has been acquired by Shein, sparking outrage across fashion and sustainability circles.

Marc Jacobs has been sold by LVMH after years of strategic missteps, raising questions about luxury, relevance and what happens when a brand stops listening to its audience.

From sustainability as a buzzword to the dangers of chasing prestige, we explore what these stories can teach every modern brand.

[01:40] — Everlane's origin story, radical transparency and the D2C era

[03:40] — Why the D2C (Direct to Consumer) bubble bursted and how Everlane lost its way

[06:10] — Sustainability as a buzzword, why you can't build an entire brand on it

[08:43] — Everlane x Shein: the acquisition and what it really means

[10:50] — Marc Jacobs sold by LVMH, how did it get here?

[15:00] — The rise and fall of Marc by Marc Jacobs

[22:00] — What does 2026 Marc Jacobs need to look like?

Decode Sessions explores the strategies, consumer behaviors, cultural shifts, and industry trends shaping the future of fashion, beauty, retail, and luxury brands.

Never miss an episode, subscribe to the Decode Sessions newsletter and follow us on Instagram and TikTok for weekly industry insight.

Connect with us:

Website: https://decodecollectif.com

Newsletter: https://substack.com/@decodesessions

Instagram & Tiktok