Can swapping steaks for lentils or ditching a short-haul flight really move the climate needle? In this Deep Dive, we unpack a sweeping new working paper that measures the true emissions-cutting power of personal behaviour changes—then tests those numbers against real-world psychology.

Tune in as we:

• Break down the study’s “Priority Shifts,” from slashing gas-car mileage and home fossil-fuel use to trimming air travel and animal-product consumption.

• Examine which behavioural nudges—price signals, social norms, default settings, smart tech—actually stick, and why.

• Explore the yawning gap between theoretical emissions savings and what individuals can realistically deliver without systemic back-up.

• Ask policy makers, behavioural scientists, and green-tech entrepreneurs how governments and industries can super-size these personal efforts.

• Leave you with pragmatic, high-impact lifestyle tweaks that matter today—and a candid look at where personal responsibility ends and structural change must begin.

If you’ve ever wondered whether your meat-free Monday or bike-to-work streak is more than a drop in the (warming) ocean, this episode delivers the data, the context, and the honest answers.