In this episode of The Public Relations Podcast I'm joined by Kathleen Lucente from Red Fan Communications.

One of the topics we focus on this week is the question of how far is too far to go with publicity stunts. Our goal as communicators is to get attention and generate conversations. To do that we have to be saying or doing something that stands out. But, what is too much?

We also talk about influencer fatigue, the role of authenticity, and the importance of integrating both internal and external communication strategies for brand success.

The latest Zara campaign takes up a few minutes as we look at the recent backlash and ask what might have gone wrong.

And in our case study this week, Kathleen talks about work she's been doing repositioning tech companies on the stock market.

Lastly, we talk about the importance of being clear on goals for public relations campaigns.

*THE PROJECT*

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*GUEST*

Kathleen Lucente - @kathleenlucente

Red Fan Communications - redfancommunications.com